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Innovative & Sustainable DesignOctober 27th, Designhuis, EindhovenDutch Design Week
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'Daring Designers' September 19th
by The Green Collective & Pakhuis de Zwijger
Please register via www.dezwijger.nl/daringdesigners and see the attached invitation.
Looking forward to seeing you there!
A little sneak peak for our friends of The Green Collective:
The Green Collective Exposition Report July 12th 2012
The Green Collective Exposition was held during Amsterdam Fashion Week at the stunning Umsjatka Studio's in Amsterdam. The Green Collective Exposition is a showcase of fashion, product design and architectural concepts, all exploring a future with increased biodiversity. |
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On Thursday July 12h was the exclusive opening for The Green Collective Exposition, started with an early dinner for VIPS and later on for press, family and other invites the prize ceremony for the winners of The Green Design Competition & The Green Architecture Competition. | |
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The Green Colletive Exposition is an overview of the most talented participants of The Green Fashion Competition (selected from 2 seasons), The Green Design Competition and The Green Architecture Competition. Each presented work is developed in a manner wherein creativity and sustaining our world’s biodiversity merge. Furthermore the work is accompanied with an entrepreneurial proposition, wherein feasibility and implementation of the proposal is discussed. |
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| Early Dinner with our VIP guests. This includes all the prize winners, jury members, ambassadors etc. |  |
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The Prize ceremony ; prize winners TGAC TGDC |
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TGAC prize winners The jury have announced the winners of the first season of The Green Architecture Competition on Thursday July 12th. In two categories international architects, urban planners and landscape architects were challenged to contribute to maintaining and improving biodiversity through creative and innovative designs. |
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TGDC prize winners
The projects Ento and PalmLeather Sandals have won the first edition of The Green Design Competition, as announced by the jury this evening. This competition challengedinternational designers to contribute to the preservation and improvement of biodiversity through creative and innovative designs. PalmLeather Sandals wins an amount of € 25,000 and the concept Ento receives € 15,000 to further develop the concept.
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Missed The Green Collective Exposition? All interviews and photo's can be read here |
The Green Collective Symposium Report March 19th 2012
| "Who thinks we have a better standard of life than our parents?"After this question of Host Aart van Veller, almost the whole Theatre Room raised their hands. But the participants of The Green Collective Symposium are here with a reason. They believe something has got to change, if we want to sustain biodiversity and build up an ecological economy for the future. |  |
| On Monday March 19th more than 160 architects, designers and fashion designers gathered in the Openbare Bibliotheek Amsterdam (OBA), all committed to co-creating a green future. The Symposium wants to combine a deeper knowledge on biodiversity with practical tools for creative entrepreneurship. "In this way", Project Manager Holly Syrett stated in her introduction, "we hope to prepare all participants for a future as green design pioneer." |  |
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What is biodiversity? Why is it important? In his lecture 'Biodiversity for Beginners' Wijnand Broer of CREM, an agency specialised in biodiversity, carefully laid out the difficulties and challenges designers are facing. After this introduction in Biodiversity, Reinoud Wolff of GoedenGroen continued in the Theatre Room with an inspiring story on marketing and Ben&Jerrys. At the same time Michiel Poppelier of KVK led a smaller group of participants to the Haasse Vestdijk Room, where they were introduced to the basics of Networking. |
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| Thinking beyond the here and now, and beyond the possible: the next speaker, architect Thomas Rau, opened ears, eyes and minds with his visionary ideas around oneplanetarchitecture. Also very inspiring was the lecture by designer Christien Meindertsma. Her talk raised awareness about our everyday surroundings, and the everyday products we use. What is it made of? And where does it come from? |
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After a pause in the form of lunch, the programme continued with a two courses for the advanced: "Biodiversity into Practice" by Wijnand Broer and "Financial Planning", by Sébastien Kramer. In the workshop thereafter, Timo Mulder of ValueFirst provided the participants with A3 paper and Post-its, to plan and write their own business plans. Michiel Odink, lawyer at Baker & McKenzie gave more insight in Intellectual Property and copyright: "Even if you make a bamboodress out of Marc Jacobs' designs, it is still an infringement. The 7 differences is a myth!" |
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What does the future look like? At the end of the day two key-speakers gave their vision on their design-practice. Whether it be the relative small scale of Chris Kabel, or the grand scale of the landscape of Ronald Rietveld, both designers showed grand ambitions. Creating hot tubs in the Dunes actually belongs to the possibilities, Ronald Rietveld showed us, if you go into alliances. Chris Kabel also marvelled us with the neverending possibilities of materials like plastic. |
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Critical remarks were also made, not only by the panel of experts in which Wijnand Broer, Ronald Rietveld and editor-in-chief of Items Max Bruinsma took place at the end of the Symposium, but also by the audience itself. Change is not going to come from consumers, but from companies, governments – and from the designers themselves. "Who thinks our children will have a better standard of life than we today?"Aart asked again. This time only a few hesitant fingers showed in the air. The Green Collective Symposium is a first step, but a first step only. There is still much to be done!
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Missed The Green Collective Symposium? All workshops and lectures can be viewed online, by clicking here |
Launch January 27th 2012
On Friday January 27th 2012 The Green Collective was officially launched at Amsterdam Fashion Week
During the launch, an exclusive group of guests was treated to a presentation on a future economy, made possible by the creative industry. Besides being informed about the initiative’s objectives, the guests from a wide spectrum of industries were invited to join the network and share their ideas, expertise and input for the benefit of the organisation’s development.
Keynote speakers shared their visions, including: Maxime Verhagen, Minister of Economic Affairs, Agriculture and Innovation , Marjan Oudeman, The Green Collective Committee President (also President of the Energy Council and Head of Human Resources and Organizational Development at AkzoNobel) and Hans Biesheuvel, President of MKB Netherlands.
View an impression of the launch of The Green Collective and the Grand Finale of The Green Fashion Competition here:
View the animation, elaborating The Green Collective Vision, first presented during the launch here:
View images from the launch of The Green Collective here:
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