Reinoud Wolffis the owner and founder of Goed & Groen, a consultancy firm focused on helping green companies with their marketing and PR. Wolff, who describes himself as a ‚Äėmodern hippie‚Äô, was inspired by ice cream brand Ben& Jerrys, a business that feels responsibility to give back to the community. ‚ÄúPeace, love, and happiness, that‚Äôs what it‚Äôs all about‚ÄĚ, Wolff is convinced. ‚ÄúAnd to achieve that we should find a better balance in people, planet and profit.‚ÄĚ In this process designers have a very important role to play: ‚ÄúThe world needs creators. Creative people bring innovation. They have new ideas. They are the ones who really can inspire. Not the managers and politicians bring change, but artists and designers will."