Reinoud Wolffis the owner and founder of Goed & Groen, a consultancy firm focused on helping green companies with their marketing and PR. Wolff, who describes himself as a ‘modern hippie’, was inspired by ice cream brand Ben& Jerrys, a business that feels responsibility to give back to the community. “Peace, love, and happiness, that’s what it’s all about”, Wolff is convinced. “And to achieve that we should find a better balance in people, planet and profit.” In this process designers have a very important role to play: “The world needs creators. Creative people bring innovation. They have new ideas. They are the ones who really can inspire. Not the managers and politicians bring change, but artists and designers will."
