Lonneke Engel Ambassador of TGFC
Photo: Jouke Bos - Styling: Jordy Huinder


VODAFONE FIRESTARTERS

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Margareta van den Bosch, creative advisor of H&M worldwide, talked about the importance of having an online as well as offline shops: ‘A lot of people want to see what items are in the collections online first, before they go to the shop and buy it’. Pieter Jongerius, co-owner of design agency Fabrique spoke about persuasive design, a technique that focuses on the psychological and perceptual means of making people behave a certain way, and influencing their shopping behaviour. Both discussed the commercialisation of bloggers and how their role within the fashion industry has changed in a relatively short period of time.
Moderated by Aynouk Tan and co-hosted by Peter Leferink. Firestarters is a platform for innovation in various creative disciplines. Firestarters is facilitated by Vodafone. For more information go to facebook.com/FirestartersNL

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Lucy McRae and Marga Weimans talked about future fabrics, and discussed whether we will continue to even use fabrics at all. McRae, self-styled ‘body architect’, uses all kinds of materials to sculpture pieces for the body. According her, fashion designers are there to provoke technology and merge it with our lifestyle. The collections of fashion designer Marga Weimans are a diary of her life, integrating technology into her collections as part of the story she wants to tell, not just because it’s ‘fashion forward’.
Moderated by Aynouk Tan and co-hosted by Peter Leferink. Firestarters is a platform for innovation in various creative disciplines. Firestarters is facilitated by Vodafone. For more information go to facebook.com/FirestartersNL

 

 
TGAC: WINNERS ANNOUNCED!

The Green Architecture Competition: Winners Announced on July 12th

Amsterdam, July 13th, 2012 - The jury has announced the winners of

The Green Architecture Competition. This international competition is an

initiative of the Dutch Ministry of Economic Affairs, Agriculture and Innovation

(EL & I) and the Netherlands Architecture Institute (NAI). In two categories

international architects, urban planners and landscape architects are challenged

to contribute to maintaining and improving biodiversity through creative and

innovative designs. Besides cash prizes, The Green Architecture Competition

provides the winners with a platform to present their work during

The Green Collective Exposition.

 

Winner Category: Design & Development

1st prize - Noémie Benoit (France) -

The Port Authority Bus Terminal re-opens in 2030

The jury called this entry a ground breaking and innovative proposal that proves to be

an integral project: "An excellent design research into the complex relationships between

biodiversity and architecture".


 

 

Winners Category Concept & Strategy

In the category Concept & Strategy the jury has decided that there were two entries

that stood out from the rest. These two projects have both been awarded with the first prize.

Besides that, the jury has given an honourable mention to one of the other contestants.


1st prize -. FABRIC / LOLA Landscape Architecture / Studio 1:1 (NL) -

The Ecological Energy Network
A very interesting proposal on the scale of the Netherlands in which a very clear problem is

exposed and reversed to an opportunity in an equally powerful and simple way, the jury said.

In addition, the market serves as support for the development of biodiversity.

The alliance needed for this, has already been put together by the team.

 

 


1st prize - Jacques Vink / Peter Vollaard / Ward Mouwen

/ Ariënne Boelens (NL) - 7 Seasons

The jury speaks of a balanced proposal that rolls out a long-term strategy locally to enhance

biodiversity. It also promotes social cohesion through the efforts of local residents and the interventions

that are needed for biodiversity to improve to the environment.


 


Honourable mention - Matton Office (U.S. / Germany) -

The Free Range Urban Biotope

The jury found this a provocative proposal on biodiversity that will result a shift in

the debate on the development of (urban) space in a political, economic and social aspect.


 


Congratulations to the winners!


 
TGDC: WINNERS ANNOUNCED!

The Green Design Competition: Winners announced on July 12th!

The projects Ento and PalmLeather Sandals have won the first edition of The Green Design Competition, as announced by the jury this evening. This international competition,an initiative of Dutch Design Week (DDW) and the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I) challenges international designers to contribute to the preservation and improvement of biodiversity through creative and innovative designs. PalmLeather Sandals wins an amount of € 25,000 and the concept Ento receives € 15,000 to further develop the concept.

Concept PalmLeather Sandals by Tjeerd Veenhoven (NL) -
winner in Category 1 (Established design entrepreneurs)
The PalmLeather Sandals - sandals produced of palm leaves - by Tjeerd Veenhoven include all aspects that the jury wanted to see: local production, a strong business plan with high potential,a good design, innovation, sustainability, social empowerment and economic development. The biodiversity of the PalmLeather Sandals is twofold. Firstly, plastic is replaced by a biodegradable material in a huge market. In addition,the product is well-designed so that it is less likely to be discarded.The jury described this concept as 'a perfect example of how to create an ecological economy’.
 
Concept Ento (UK) - winner in Category 2 (Starting design entrepreneurs)
Ento is the winning concept of Jonathan Fraser, Jacky Chung, Julene Aguire and Aran Dasan. They developed a 'roadmap' for introducing edible insects in the Western diet. The jury selected this concept as a winner in this category because of its potential impact and thoughtful approach. Ento cuts a hot topic: the rising global demand for food. The concept can have an enormous impact on the diet of Westerners. The jury praised the design and branding, and simultaneously the potential impact on a large group of people. The jury hopes that Ento uses the prize to further investigate the product and ultimately to develop it

 Congratulations to the winners!

 
GREEN HOTSPOT: Restored

 

 

 

During the Downtown program of the Amsterdam Fashion week, lifestyle store Restored ‘loves’ First of August by presenting the complete ‘by FoA’ collection. Restored and FoA invited everyone to join the open event where both creative worlds meet. A shared love for elegant, timeless and wearable fashion items were celebrated on this day.  

 

Restored loves First of August

Restored is always looking out for talented young designers and collections that fit within their idea of beauty, in which originality, timelessness and sustainability are important. The ‘by FoA’ collection caught their attention for her natural use of colors and fabrics and her timeless and wearable look. Also the shared joy in small details and moments in life brings Restored and FoA together.

 

‘by FoA’

‘by FoA’ is the first collection of First of August, the Amsterdam-based creative company of Karlijn Boersma. Inspired by her favorite vintage items, simple shapes and colors and cities around the world, she designed a collection with a subtle blend of elegance and ease. By making small collections, which aren’t restricted to time or space, ‘by FoA’ is a constantly evolving process.

 

 

 
GREEN HOTSPOT: RAW


RAW by Culinaire Werkplaats


Fancy spoons full of fashion? RAW, where food & fashion meets. RAW. is a texture and colour forecast for fashion fabric 2013 and beyond.... RAW does not refer to raw food, but the concept RAW reflects the Zeitgeist. The most striking features of RAW are translated to 5 dishes: native, earth, unique, unfinished, en naturel. The result: a color and texture forecast for food & fashion S/2013 and beyond…which can only be experienced by eating.


"Without eve & the apple there wouldn't be a fashion industry." says Marjolein Wintjes, creator of fresh eating inspirations.

One of the dishes represents the meaning of naturel, which refers to naked, no frills, in other words to raw. So we created a dish in which you can experience the essence of naturel: 5 different preparations of apple. Which refers to adam & eve in paradise.

 
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