|
Gionata Gatto
2012-04-02 13:05:22
|
|
www.atuppertu.com
|
WHO ARE YOU ?
I started my profession in 2009 under the firm ‘Studio Atuppertu’, with an ambitious work plan: dealing with the impact of design on the environment, mainly focusing on topics such as energy consumption and recyclability of resources. Nowadays my work covers topics that space from the study of human behaviours until the understanding of their implications on energy consumption and environmental pollution, the results of this philosophy being objects that often aim to provoke sparks for changes in people’s cultural habits. In my working methods the key element is the use of design to experience ourselves and consequently start a process of self-awareness. The strategy is to create the conditions to fortify the positive values of our own behaviours by facing at the same time their limits. This is what the word “Atuppertu” finally expresses: the necessity to face our limits as a first spark for a global massive change.
WHAT IS YOUR VISION ?
Nowadays we are living in an era where the industrial production of any type of product has the absolute priority. No matters about the changes that our world is currently facing in terms of global warming and air, soil, water pollution. Most of the industries brought social groups to believe that their desires of consumption can be always satisfy in short periods: as an example, we get access to every type of fruit and vegetable during every season of the year. The same applies to energy consumption. I believe the rule of Design can be massive within this scenario, especially in relation to a new approach to critical consumption. As designers, we have the unique opportunity to launch Values into the market, to suggest consumers to buy certain things instead of others, but we especially have a big educative challenge: to stimulate people to be aware of their own actions.
WHAT IS YOUR BIGGEST ACHIEVEMENT?
Once, a few months ago, I felt very enthusiastic after a chat with a woman that bought one of my designs, a product based on the concept of light recyclability. She explained me that it was the first time that a product talked to her without explicitly telling her how to behave. I felt in that sentence she explain to me how I should work and what a designer could do being aware of this. A Designer can push people to think without manipulate, therefore a Designer can stimulate thoughts of conscious freedom.
|
|
|
|
WHAT CHALLENGES DOES THE DESIGNWORLD FACE?
As mentioned before I strongly believe that our profession needs to involve in its foundations topics much more environment-related. I would say that I am not even thinking about ways of designing the greenest, less polluting product. I believe we are living in a historical period of “transaction” between the era of decadent design and the next future where the universe of production (of food, energy, products) will be completely different. In this present time a Designer should introduce the upcoming scenario through meaningful concepts that people need to start exploring and especially experiencing. To give an example, renewable energies nowadays make sense more than ever, but at the same time people have to figure out what to do to consume less and above all they need to feel happy in doing so. This is the big real challenge, and our profession must necessarily interact with it.
WHAT WILL YOU DO IF YOU WIN THE GREEN DESIGN COMPETITION?
I will start the development of my design concept. I will divide the project in areas of intervention and involve specific professionals to assist me in their development. Being my concept not only based on the launch of some products, but also based on the use of products in order to launch a new criteria for critical consumption, I will also dedicate part of my research on testing the designs on the market and documenting people reactions. This is for me one the most important outcome: get to understand and document how a label can raise the level of awareness toward the environmental effect of a purchase action.
.
|
