The Green Design Competition: Winners announced on July 12th!

The projects Ento and PalmLeather Sandals have won the first edition of The Green Design Competition, as announced by the jury this evening. This international competition,an initiative of Dutch Design Week (DDW) and the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I) challenges international designers to contribute to the preservation and improvement of biodiversity through creative and innovative designs. PalmLeather Sandals wins an amount of € 25,000 and the concept Ento receives € 15,000 to further develop the concept.

Concept PalmLeather Sandals by Tjeerd Veenhoven (NL) -
winner in Category 1 (Established design entrepreneurs)
The PalmLeather Sandals - sandals produced of palm leaves - by Tjeerd Veenhoven include all aspects that the jury wanted to see: local production, a strong business plan with high potential,a good design, innovation, sustainability, social empowerment and economic development. The biodiversity of the PalmLeather Sandals is twofold. Firstly, plastic is replaced by a biodegradable material in a huge market. In addition,the product is well-designed so that it is less likely to be discarded.The jury described this concept as 'a perfect example of how to create an ecological economy’.

 

Ento is the winning concept of Jonathan Fraser, Jacky Chung, Julene Aguire and Aran Dasan. They developed a 'roadmap' for introducing edible insects in the Western diet. The jury selected this concept as a winner in this category because of its potential impact and thoughtful approach. Ento cuts a hot topic: the rising global demand for food. The concept can have an enormous impact on the diet of Westerners. The jury praised the design and branding, and simultaneously the potential impact on a large group of people. The jury hopes that Ento uses the prize to further investigate the product and ultimately to develop it